By
Jaganathan Chelliah
, Senior Director, Advertising and marketing, India, Center East, and TIA,
Western Digital
It was 1996 when Invoice Gates stated, “Content material is King”. Little did anybody think about how true a press release it might turn out to be for the generations to come back. Whereas the idea of content material creation is nothing new, the quantity of content material created has elevated drastically over the previous couple of years. Content material is generated throughout completely different fields and platforms, in a number of languages, for folks to eat globally. From life-style, present affairs, information, politics, sports activities, leisure, science and know-how, gaming, and now to the metaverse – every area has its personal thought course of that goes into creating content material.The rise of the web and elevated broadband entry has not solely fuelled this speedy creation of content material but additionally led to the mushrooming of quite a few platforms by means of which it may be distributed in a fast, optimum, and environment friendly method. Creating content material begins with an ideal thought or a seed of thought and the journey it takes from thought to realization features a entire armoury of software program, {hardware}, providers, and naturally, the essential human contact. It’s estimated that India has greater than 8 crore (80 million) creators1 that embody content material creators, video streamers, influencers, bloggers, creators on OTT platforms, bodily product creators, and basically anybody constructing a group round their area of interest.With increasing free platforms and companies participating content material creators, there are large earnings to be made each by large enterprise firms themselves in addition to by skilled creators. No surprise we preserve studying in regards to the rising dimension of content material creators’ economic system which is estimated to be value over $104.2 billion.2Meanwhile, on this ever-growing cosmos of content material creation, each creator is anxious about how their artistic course of work is managed and saved in a safe method. Thus, the necessity for options that assist switch, edit, and save their content material effortlessly. Whereas one might wish to click on the fast-disappearing daylight silhouette, add that one line of on the spot inspiration right into a vlog or retailer the numerous format of content material created, creators want options that enable them to push boundaries to create the extraordinary and picture the unimaginable.Content material creators are continually looking out for the newest in cutting-edge know-how to handle your complete workflow of their invaluable creations. Given the time and power they spend on creating authentic materials, they want to have the ability to simply handle their content material and the very last thing they might wish to have to fret about is shedding their work. Sturdy and dynamic technical options are presently out there, for instance from SanDisk® Skilled- a model that’s specifically designed for content material creators to assist them create the incredible- that may successfully and effectively handle their content material at each step of the content material creation.These days, content material creation and curation are extra about being within the thick of what one intends to seize and convey to the world. The hand held, whether or not a smartphone or a film digicam, dives into the motion to seize the exhilarating visuals of wildlife or recording the exuberant chants of a full crowd in a stadium. Creators want excessive efficiency, easy-to-carry rugged options delivering breathtakingly quick outcomes that give wings to creativity and ease the workflow course of anytime, anyplace.